Campaign Founder


Jeff Wadstrom


Jeff Wadstrom graduated from the University of Arizona in 1987 with a bachelor’s degree in Business Administration.  Following graduation, Jeff has worked across the US and around the world creating programs to help meet the social needs of the various communities. He was the CEO and Founder of Letics, Inc. (1998-2017); Founder of The Bridge to the Future Foundation (2005 - Present); and most currently is the Founder and President of Baslyne.

Campaign Director 


Kyle Wadstrom


Kyle Wadstrom graduated from the University of San Diego with a degree in Marketing, a minor in Leadership Studies, and a passion to help communities around the world transition to a more resilient future. He has worked within the Alzheimer’s Association development department managing the Walk to End Alzheimer’s signature fundraising and awareness event in Massachusetts and New Hampshire. After moving back to San Diego in 2017, Kyle joined the American Cancer Society's development department managing multiple Relay For Life signature fundraising and awareness events. Events such as these educate communities and constituents on healthy living and preventative and proactive approaches to keep a healthy lifestyle.  Kyle holds certificates in Global Leadership and Nonprofit  Leadership & Management.​